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Assigning SKUs to Products: SOP

Learn about SKU naming strategies and why SKUs are important

Jared Ward avatar
Written by Jared Ward
Updated over 2 years ago

A SKU (stock keeping unit) is an identifier of a specific product that your business sells. It allows for more seamless mapping of data between sales channels and other technologies you use. SKUs are typically a combination of letters and numbers, many with abbreviations and/or number indicators of quantity or type.

Many companies like to include a prefix of their company/brand name at the beginning of their SKUs. In this example, the company name is White Barn Furniture. We will assign SKUs to the following products:

  • Large Brown Couch

  • Medium Brown Couch

  • Large Tan Couch

  • Medium Tan Couch

A simple way to assign SKUs to these products would be to assign a global prefix of WBF-, an acronym for the company name. The following products could be assigned the following SKUs:

  • WBF-BC-L

  • WBF-BC-M

  • WBF-T-L

  • WBF-T-M

You may also choose to also associate numbers to the SKUs as well, possibly something like this:

  • WBF-001-1

  • WBF-001-2

  • WBF-002-1

  • WBF-002-2

It is important to continue to assign products a SKU number when you add additional items to your product catalog(s). This will help ensure a more seamless transfer of inventory and other pertinent data.

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